AdPath for Publishers

AdPath for Publishers is the first behavioral targeting solution developed for the unique needs of online publishers.

It enables publishers with sold out sites or sections to create an "extended audience" that brings in additional revenue with no new content or expenses.

How it works

• We place a safe, industry-standard pixel on your site, focusing on sold-out pages and categories
• We identify your users as they visit other properties across our 1,000-site network
• Approximate monthly impressions are calculated
• You sell that capacity to your own advertisers as "extended audience" or the impressions can be sold by BlueLithium
• BlueLithium pays the 3rd party publisher
• Increase your audience by 25% or more
• Control what sites constitute your extended network

Interested In Learning More?
Contact us and we'll gladly answer your questions.