BlueLithium Appoints Top Online Advertising Sales Executive Frank Guzzardo as Vice President of Eastern Sales

June 27, 2005

Top-Performing Sales Executive Brings Over 15 Years of Management and Sales Experience to BlueLithium

SAN JOSE, Calif.--(BUSINESS WIRE)--June 27, 2005--BlueLithium, Inc., the Internet's largest performance-based advertising network, today announced it has appointed Frank Guzzardo to vice president of Eastern sales. Frank Guzzardo's new role will help to extend the company's momentum and growth, particularly in the eastern half of the United States, in the wake of its recently-announced $11.5M Series A funding.

"With the industry's most intelligent optimization technology, true publisher independence, and the ability to reach over 100 million unique users around the world, BlueLithium is already a profitable company with a multi-million dollar run rate, and in position to dominate the advertising network space," said Guzzardo. "I look forward to being part of the company's continued success and immanent growth."

Frank brings over 15 years of extensive management and sales experience to BlueLithium. Most recently, he was the Eastern regional sales manager for ValueClick Media, an internet advertising network. Prior to ValueClick, Frank was associate publisher at Business Finance Magazine, a monthly magazine targeting senior finance executives at mid-to-large size companies. Before this Frank worked in several senior management and sales roles at Nest Egg Magazine, Futures Magazine, IDD Journals, Medical Tribune Axl Springer Publications and Fundamental Broker Inc.

"Frank's experience at ValueClick will provide us with an invaluable edge," said Gurbaksh Chahal, founder and CEO of BlueLithium. "We are excited to have Frank as part of the BlueLithium team as we extend our efforts on the east coast and move the company into the next stage of its growth."

About BlueLithium, Inc.

For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com