In its ongoing expansion efforts, BlueLithium, Inc., an online advertising network, is now offering two new services to clients: BrandPlex and BidMonarch.
BrandPlex makes use of BlueLithium's advertising network along with Dynamic Logic's AdIndex to track the effectiveness of an online ad campaign. It does this by providing statistical data analysis and tracking traditional brand metrics.
The service also provides a pre-testing phase in which clients can try to determine which advertising strategy will offer the greatest brand impact.
"With BrandPlex we are helping our customers build the brand recognition that is so critical in today's world. BrandPlex effectively measures the ad effects on brand equity components including brand awareness, familiarity, favorability, image, and loyalty, then integrates the results into the campaign's optimization process," says Gurbaksh Chahal, chief executive officer, BlueLithium.
BidMonarch provides clients with a search management service. The highlight of the service is a tool enabling advertisers to track off-line internet-generated calls. Specifically it can track the keyword or search process that generated the call, the caller and their location.
"With BidMonarch we are now able to provide advertisers with the power to reach individual users via the search engine medium with measurable results, high quality conversions, cost effectiveness, and relevance that truly enhances the users' search experience," say Chahal.