SAN JOSE, Calif.--(BUSINESS WIRE)--July 14, 2005--BlueLithium, Inc., the Internet's largest performance based advertising network, today announced that it has been chosen by the AlwaysOn Network to present at the CEO Pitch @ Stanford program during the AO2005: Innovation Summit. The event runs from July 19 - 21 at the Frances Arrillaga Center at Stanford University. Gurbaksh Chahal, founder and CEO of BlueLithium, will speak at 11:48 AM PDT on July 20. AlwaysOn will spotlight a select number of private company CEOs to 'pitch' their business plan and go-to-market strategy to a panel of peers and an audience of corporate development officers, investors, and members of the press.
The CEO Pitch @ Stanford consists of private companies at all stages of development, from early to late stage. Companies were evaluated and chosen by the AlwaysOn editorial staff, together with a team from the MIT/Stanford Venture Lab (VLAB) - a joint venture between the MIT Enterprise Forum, the Office of Technology Licensing at Stanford University, and the Alumni Association of the Graduate School of Business. At the AO2005: Innovation Summit, each CEO Pitch will be evaluated by a panel of judges on overall value proposition and market strategy, and the top 3 winners will be invited to present on the main forum to thousands of in-person and webcast attendees.
BlueLithium's advertising network includes over 1,000 sites and delivers over 4.5 billion impressions per month. As of last quarter, it reached over 100 million unique users worldwide. BlueLithium's online advertising technology automates rapid real-time optimization and tuning of advertising campaigns and delivers comprehensive intelligence about conversion, response, and targeting - all without encroaching upon end users' privacy.
"It is exciting to be recognized as a company changing the face of online advertising, especially among the industry leaders at the Innovation Summit," said Gurbaksh Chahal, CEO of BlueLithium. "Coming out of our recent $11.5 million Series A round of financing and our new office openings, this is a great chance to tell the story of our momentum and success to a very influential audience."
This week, the company announced its BrandPlex brand marketing solution and a new search management service called BidMonarch. BrandPlex combines the powers of BlueLithium's exclusive network and Dynamic Logic's AdIndex, a research application used to measure advertising effectiveness. BidMonarch uses BlueLithium's transaction data through search analysis, behavioral targeting technology and new call tracking technology to provide users with advanced search management services that also track offline sales.
"The CEO Pitch is an open forum where companies can unveil their go-to-market strategies," said Tony Perkins, founder and editor of AlwaysOn. "Following in the tradition of AlwaysOn, companies are able to obtain unique insights from leading industry insiders, meet their peers and partners, and gain the attention of the venture and press communities."
The CEO Pitch @ Stanford is sponsored by the MIT/Stanford Venture Lab.
About BlueLithium, Inc.
For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com
About AlwaysOn
AlwaysOn is transforming the communications business with its online blogging network, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, ALWAYSON ( http://www.alwayson-network.com/ ) was launched in 2003. Today, AO's annual Summit @ Stanford and OnHollywood events, print "blogozine" and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.