blulithium reinventing the ad network

BlueLithium Appoints Technology Veteran James H. Hogan to Board of Directors

SAN JOSE, CA -April 18, 2006-BlueLithium, the company that is reinventing the online ad network, added James H. Hogan as the sixth members of its seasoned board of directors. Mr. Hogan brings over three decades of high-tech experience and currently holds board positions at four other high-growth technology companies.

Mr. Hogan is a general partner at Telos Venture Partners and has worked in the semiconductor industry for over three decades. His experience includes time as a senior executive in electronic design automation, semiconductor intellectual property, semiconductor equipment, and fabrication companies.

Immediately prior to joining Telos Venture Partners in 2004, he was senior vice president of business development of Artisan Components. Previously, Mr. Hogan was senior vice president of business development and the senior member of the office of chief technologist at Cadence Design Systems. He was a Cadence executive fellow and held several positions at Cadence including president of Cadence Japan, corporate vice president of marketing, and corporate vice president for field operations. He was also chief operating officer of Smart Machines Inc., a semiconductor equipment automation company.

"James brings the exact type of business and technology experience we look for as we expand our board of directors," said Gurbaksh Chahal, CEO of BlueLithium. "With decades of experience in technology and a solid board record, he will help drive BlueLithium to the next level."

Mr. Hogan is also on the board of directors of Clear Shape Technologies, CiraNova, Athena Designs and Xpedion Design Systems. He holds a B.A degree in mathematics, a B.S. degree in computer science and an M.B.A all from San Jose State University. He serves on the Board of Advisors at San Jose State's School of Engineering.

About BlueLithium:
Based in San Jose, CA, BlueLithium challenges the legacy ways of doing business to help online marketers achieve extraordinary results. Combining a powerful one-two punch of one of the largest ad networks with superior targeting and optimization-on-the-fly technology, BlueLithium creates a unique site network for each advertiser that is customized to their marketing objectives. Reaching 100M unique users or 51% of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. For more information, please visit www.bluelithium.com

Media Contact:
Carla Vicens
blast! PR for BlueLithium
919-833-9975 x.10
carla@blastpr.com