Division of GM Works with Online Ad Network BlueLithium to Reduce Cost of Customer Leads by 50 Percent
San Jose, CA and New York, NY- November 6, 2006 - BlueLithium, the company that's reinventing the online ad network, announced today that it has helped UK automaker Vauxhall reduce the cost of online leads by 50 percent utilizing its behavioral targeting technology.
Vauxhall, maker of the Corsa, Astra and Zafira models, ran a branding campaign and a tactical campaign that offered brochures across BlueLithium's UK network. It then re-targeted those who had seen the branding campaign with tactical ads for brochures. This third campaign delivered an average cost-per-brochure-requested 50 percent less than the tactical campaign alone.
"Behavioral retargeting has proven to be a valuable tool," said Doug Chisholm, online account manager at UK media planning agency Initiative. "Based on the Vauxhall results, we plan to explore its potential in combination with many of our branding campaigns."
Retargeting is an online advertising technique that's growing in popularity. It uses cookies to identify people who've visited a website, then delivers customized ads designed to drive them back to purchase or upsell as they surf the Web. BlueLithium has successfully implemented retargeting in the US, where clients have seen conversion rate improvements of 3x to 30x using the technique.
"We're excited to be working with a major automaker like GM to demonstrate the power of behavioral targeting," said Gurbaksh Chahal, chairman and CEO of BlueLithium. "Targeting the right ad to the right person based on their demonstrated interests is clearly a strong addition to traditional contextual targeting and we look forward to deploying this capability broadly over the next year."
About BlueLithium:
Based in San Jose, CA, BlueLithium helps online marketers achieve extraordinary results by combining a powerful one-two punch of superior targeting and optimization capabilities. BlueLithium maximizes ROI for advertisers while increasing the value of ad inventory for publishers. Reaching 100M unique users or 51 percent of the Web, BlueLithium delivers 6 billion impressions per month across more than 1,000 sites. Founded in 2004, the company has been named one of the top 100 private companies in America for two consecutive years. For more information, please visit www.bluelithium.com
Media Contact:
Morgan McDowell
blast! PR for BlueLithium
(919) 833-9975 x.12
morgan@blastpr.com