ZDNet
By Donna Bogatin, March 1, 2007
Blue Lithium ad serving company touts it is “reinventing the ad network.” Starting now, it also seeks to reenergize the social network, in collaboration with Anheuser-Busch.
Blue Lithium Labs spearheaded the launch of MingleNow, an online/offline social network “dedicated to connecting users to their favorite clubs and bars and the people who go there” just two months ago in San Francisco.
MingleNow has fast attracted several hundred thousand minglers and embarks on a nationwide expansion and promotional partnership with “Here’s to Beer,” an Anheuser-Busch initiative designed to “elevate and enhance the image of beer.”
I met with Gurbaksh Chahal, Founder & CEO, Blue Lithium, and Tom Shipley, Director Global Industry Development, Anheuser-Busch, in New York City earlier this week for a first hand take on how the companies aim to spur social networking via “Clinking” to beer drinking.