Largest Independent Ad Network in U.K. Jumps to #2 Spot in under 15 months

BlueLithium Becomes Second Largest U.K. Ad Network According to ComScore; 75 Reach of UK internet users and over 23M Unique Visitors

LONDON - April 20, 2007 - According to the latest numbers from ComScore MediaMetrix, BlueLithium has become the second largest ad network in the U.K after only one year of operations.

The company has experienced phenomenal growth on the strength of its behaviourally targeted ad network and its data analytics capabilities which have the ability to simultaneously create value for both publishers and advertisers.

"As one of the pioneers of behavioural targeting in the U.K., we've been able to demonstrate the power of our technology through consistent campaign performance. On the back of that the demand for our products and services has grown significantly and this has lead to the phenomenal reach of our network today. Although this was always the plan, we have surprised ourselves by reaching this milestone so quickly," said Tim Brown, general manager of BlueLithium U.K.

"The combination of user data, analytics and sophisticated targeting creates a one-to-one relationship with consumers," said Gurbaksh Chahal, founder, chairman and CEO of BlueLithium. "This strengthens ROI for advertisers, increased inventory value for publishers and leads to a better Internet experience for users. The extremely rapid growth of BlueLithium is testament to this new paradigm in online marketing."

About BlueLithium

Based in San Jose, CA, BlueLithium is the leading data driven performance marketing company, using data from 130 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com

Media Contact

Morgan McDowell
blast! PR for BlueLithium
(919) 833-9975 x.12
morgan@blastpr.com