BlueLithium Poised to Revolutionize Internet Advertising For Advertisers and Web Publishers

Internet Advertising Veterans Launch BlueLithium

San Jose, Calif., – January 15, 2004 – Five years after starting and merging one of the top online advertising companies in the industry, Gurbaksh Chahal and his experienced executive team are launching BlueLithium (www.bluelithium.com). Chahal’s expertise and veteran executive management team make BlueLithium a company on the fast track to becoming the leading provider of online advertising technology and services. In the first month of operation alone, BlueLithium is bringing together 1000 affinity-based websites with a network that will reach 60% of all Internet users and serves over 4 billion impressions.

By partnering with BlueLithium, publishers and e-marketers know they are creating online advertising programs with precise targeting, scheduling and reporting capabilities. The seasoned BlueLithium executive management team and their history of providing clients a cost-effective, low-risk, pay for performance Internet advertising solution makes it the first choice of Fortune 1000 companies, direct marketers and advertising agencies.

"Advertisers want accountability. BlueLithium is a customer-service focused organization that makes the results easy to see," said Chahal, CEO of BlueLithium. "Our exceptional experience in on-line advertising and dedication to our customers makes us the perfect solution. We customize every project to optimize revenue generating results for our clients. BlueLithium is developing algorithms that will help advertisers better understand and allocate impressions into increased sales.”

Chahal founded BlueLithium after successfully starting Click Agents.com, Inc. in 1998 and merging the company into the largest Internet advertising network in 2000 with ValueClick (Nasdaq:VCLK). As an early evangelist for performance based advertising solutions, Chahal is the chief business, marketing and technology visionary for BlueLithium. Under his direction, the company is expected to be profitable by the end of 2004. The launch of BlueLithium coincides with the tenth anniversary of the first banner advertisement, which appeared on the Wired Magazine site, and the industry has come along way since then.

“The online advertising marketplace needs innovation,” Chahal said. “Advertisers want to know the right people are seeing their ads. BlueLithium finds just right balance between technology and personal service that makes every advertising campaign a success. The amazing capabilities Google brought to search BlueLithium will bring to content.”

After spending three years leading venture firm HennaSky, Chahal decided to re-enter the online advertising marketplace because more and more companies are expanding their use of the Internet for marketing everything from pharmaceuticals to toothbrushes. In July 2003, Jupiter Research projected that online advertising would pick up at the beginning of 2004. Jupiter forecasted an increase of online display advertising sales of over 15% in 2004, and over 20% in 2005 and 2006.

“USB Piper Jaffrey forecast the online advertising space to be worth at least $9.9 billion in 2005,” Chahal said. “BlueLithium reaches Internet users no one else can. And in the next three to five months our innovative technology will give advertisers even greater capabilities.”

BlueLithium works on a one to one relationship with clients for every campaign. Through the advanced BlueLithium ad serving technology, AdRevolver, clients have access to targeted solutions by channel, geo-target, demographics, and online reporting all at their fingertips. With strong, seasoned management and an experienced and knowledgeable media team, BlueLithium is positioned to be one of the premier technology-based media companies in the industry. For more information about BlueLithium, go to www.bluelithium.com.