BlueLithium News

Rapid Growth Prompts Appointment of Digital Marketing Veteran Richard Holman to Managing Director of BlueLithium UK

Fri, 24 Aug 2007 12:42:53 +0300

LONDON-August 24, 2007-BlueLithium, the largest independent ad network in the U.K., announced today that it has hired Richard Holman as managing director of the rapidly growing U.K. network. Richard, who will report to BlueLithium Europe managing director Tim Brown, is a digital marketing veteran with a proven track record of building and running companies, managing and developing teams and departments from launch phases to growth maintenance.

BlueLithium makes a behavioral marketing play in 2008

Tue, 21 Aug 2007 12:41:52 +0300

BlueLithium in the News
Article from Blog the Campaign in 08, by Jonathan Trenn, August 21, 2007

BlueLithium Delivers Voters With New Behavioral Ad Network

Mon, 13 Aug 2007 14:18:59 +0300

BlueLithium in the News
Article from MediaPost Publications, by Tameka Kee, August 13, 2007

BlueLithium Joins in Push for Political Dollars, but Is It Worth It?

Mon, 13 Aug 2007 14:18:26 +0300

BlueLithium in the News
Article from ClickZ, by Kate Kaye, August 13, 2007

BlueLithium Launches First Ever Online Voter Network

Mon, 13 Aug 2007 14:07:25 +0300

SAN JOSE, CA - August 13, 2007 - BlueLithium, the largest privately held global ad network, has launched the first ever online graphical advertising network built to meet the specific needs of candidates running for national and state office, as well as issue-oriented campaigns. The BlueLithium Voter Network is powered by the same advanced technologies that are widely used by brand marketers to influence consumer buying behavior. Political and issue-oriented campaigns now have the ability to leverage behavioral, demographic and geographic targeting to reach the most receptive and persuadable voters as they visit hundreds of top sites across the Web.

Clicks that stick: Re-targeting users that leave your website

Tue, 7 Aug 2007 14:17:21 +0300

BlueLithium in the News
Article from Wisconsin Technology Network, by Troy Janisch, August 7, 2007

PhIMA to Hold Town Hall Meeting to Discuss Internet's Impact on Political Campaigns and Elections

Wed, 1 Aug 2007 14:16:43 +0300

BlueLithium in the News
Article from Marketwire, August 1, 2007

Chief Revenue Officer Tim Mahlman to Discuss the State of Behavioral Marketing at ad:tech Chicago 2007

Thu, 26 Jul 2007 14:06:39 +0300

SAN JOSE, CA and CHICAGO, IL - July 26, 2007 - BlueLithium announced today that chief revenue officer Tim Mahlman will be featured on a panel at ad:tech Chicago at the end of this month. Mr. Mahlman's panel will address the ways in which behavioral targeting is changing the way marketers communicate with consumers and how the targeting data gathered can be used to improve consumers' overall online experience. During the session, Mr. Mahlman will be presenting a case study from Hyatt Resorts and Spas to illustrate a successful behavioral targeting campaign.

The Behavioral Marketing Concept has revolutionized online advertising

Tue, 24 Jul 2007 14:15:48 +0300

BlueLithium in the News
Article from ArticlePeak, by Rajesh Kumar, July 24, 2007

Marketers Turn to Web Ad Nets

Mon, 23 Jul 2007 14:14:01 +0300

BlueLithium in the News
Article from MEDIAWEEK, by Mike Shields, July 23, 2007

Tim Brown in the Revolution Power 50 "people who have the most influence in the UK digital marketing sector" (PDF)

Mon, 16 Jul 2007 14:11:47 +0300

BlueLithium in the News
Article from Revolution UK - July 16, 2007

Retarget and Pump Up the Search Volume

Wed, 11 Jul 2007 14:09:22 +0300

BlueLithium in the News
Article from iMedia Connection, by Dakota Sullivan, July 11, 2007

Put Targeting Control in Users' Hands

Wed, 13 Jun 2007 15:41:54 -0700

iMedia Connection by Dakota Sullivan, June 13, 2007

Behavioral targeting works. User-generated content gets response. BlueLithium's CMO says it's time to marry these two ideas.

BlueLithium CEO Gurbaksh Chahal to Discuss Online Advertising Hot Spots at Bear Stearns 18th Annual Technology / Communications / Internet Conference

Thu, 7 Jun 2007 14:05:18 +0300

SAN JOSE, CA and New York - June 7, 2007 - BlueLithium announced today that founder, chairman and CEO Gurbaksh Chahal will be featured on the online advertising panel at Bear Stearns 18th Annual Technology/Communications/Internet Conference. The conference is being held Monday, June 11 and Tuesday, June 12, 2007 at the Grand Hyatt New York.

Online/Offline Social Network MingleNow Launches in Los Angeles at Danny Bonaduce's Singles Party

Tue, 29 May 2007 14:16:24 -0700

SAN FRANCISCO and LOS ANGELES - May 29, 2007 - MingleNow, the online/offline social network that connects users to their favorite nightspots and the people who go there, is launching in Los Angeles on May 31. MingleNow will kick off their LA presence at the Danny Bonaduce Singles Party presented by 97.1 Radio FREE FM and hosted by Adam Carolla.

Online Advertising Future: Automation Or Data?

Thu, 24 May 2007 15:40:29 -0700

MediaPost Publications - by Gurbaksh Chahal, May 24, 2007

The past 24 months have been some of the best in the history of online ad networks. All the leaders in the space have been growing rapidly, and that growth has culminated in some stellar M&A deals. But what will happen to the future of display advertising?

BlueLithium Selected by AlwaysOn as One of OnHollywood's 100 Top Private Companies

Thu, 3 May 2007 10:22:36 -0700

Leading Independent Ad Network Recognized for Leadership and Innovation in Emerging Video Technology for Digital Entertainment and Media San Jose, CA - May 1, 2007 - BlueLithium has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital video entertainment and media.

BlueLithium CEO Gurbaksh Chahal to Participate in Keynote Roundtable at the Tenth Annual Red Herring Spring Conference

Tue, 1 May 2007 09:27:39 -0700

San Jose, CA - May 1, 2007 - BlueLithium announced today that founder, chairman and CEO Gurbaksh Chahal will participate in a keynote roundtable entitled "Web 2.0… How Passé" at the Tenth Annual Red Herring Spring Conference. Themed "Ten Years of Innovations and Disruption," the conference explores the market's rediscovered appreciation of disruption as a fast-track to success. The roundtable will be held on Thursday, May 3 from 10:15 a.m. to 11:00 a.m.

User Generated Content Delivers More Bang For Your Online Marketing Buck According to Study from BlueLithium Labs

Tue, 24 Apr 2007 10:28:23 -0700

SAN JOSE, CA - April 24, 2007 - On average, user-generated content (UGC) sites provide a lower cost per conversion than non-UGC sites. That's the surprising finding from a new study published today by BlueLithium Labs, the research division of ad network BlueLithium.

Largest Independent Ad Network in U.K. Jumps to #2 Spot in under 15 months

Fri, 20 Apr 2007 12:12:09 -0700

BlueLithium Becomes Second Largest U.K. Ad Network According to ComScore; 75 Reach of UK internet users and over 23M Unique Visitors LONDON - April 20, 2007 - According to the latest numbers from ComScore MediaMetrix, BlueLithium has become the second largest ad network in the U.K after only one year of operations.

Here's To Beer Unites Beer Lovers Virtually Through Social Networking Site MingleNow

Fri, 2 Mar 2007 12:14:06 -0700

New "Clink" Program Allows Users to Share Their Beer Drinking Experiences ST. LOUIS and SAN JOSE, CA - March 2, 2007 - Here's to Beer is proud to announce that "Clink," an innovative new social networking promotion has launched on MingleNow.com. "Clink" will allow contemporary adults to photograph themselves enjoying beer with their friends in a variety of social situations and share them over the MingleNow.com platform. With "Clink," Here's to Beer has created a unique opportunity to remind contemporary adults that beer is the best choice to bring old and new friends together.

BlueLithium Becomes First "2.0 Ad Network" to Break Into the Top Five

Fri, 18 May 2007 12:14:50 -0700

Next Generation Ad Networks Coming of Age, Gaining Market Share from Older Ad Networks; BlueLithium Increases US Reach to 63 Percent, Surpasses 108M Unique Users According to ComScore San Jose, CA - January 22, 2007 - BlueLithium has become one of the top five ad networks according to ComScore, having served more than 108 million unique users and broadened its reach to 63 percent of US internet users, according to the latest comScore Media Metrix report. The three-year-old ad network has grown quickly on the strength of its targeting and data analytics capabilities which have the ability to simultaneously create value for publishers and advertisers. In the UK, BlueLithium is the fourth largest ad network with a 63 percent reach and 18 million unique users, despite the fact that the company launched in Britain less than one year ago.

BlueLithium Selected by AlwaysOn Media as Top Private Company for Leadership in Emerging Technology

Mon, 22 Jan 2007 12:15:26 -0700

Gurbaksh Chahal Featured in CEO Showcase and on Panel of Disruptors San Jose, CA - January 22, 2007 -BlueLithium has been named one of the Top 100 Private Companies in America by AlwaysOn, the Silicon Valley VC network on the forefront of emerging technology and businesses on the rise. This is the third consecutive year that BlueLithium has been named to the AO Media 100, a power list of the fastest growing and most important private digital media companies. BlueLithium was handpicked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.